Google announced on Friday that users can now remove the visible watermark from its AI generated images, videos, and songs. The company said the option does not affect the invisible SynthID watermark or C2PA standard metadata embedded in the content.
Josh Woodward, Google’s vice president for Gemini, said in a post on X that the toggle will be available for the Nano Banana, Omni, and Lyria models. He added that the setting to turn off the visible watermark will be accessible in Gemini and the company’s video editor, Flow, with support for Search coming soon.
The move gives creators more control over the appearance of AI generated content while preserving the underlying provenance data. Invisible watermarks and metadata remain in place, helping to identify content as AI generated even after the visible marker is removed.
With this update, Google is offering a degree of flexibility for users who find visible watermarks undesirable, while maintaining the safety and transparency mechanisms that invisible markers and metadata provide.